What
So they can sit across from clients, product teams and executives, and move decisions forward without needing you in the room.
How
Over six weeks your engineers bring the proposals, executive updates, and customer conversations they're already working on.
They learn to stop and ask who they're talking to, what matters to that person, and how it impacts the business.
They deliver the pitch, make a clear ask, and practice handling objections live.
Cohorts max out at six participants, so everyone gets personalized feedback.
Why
To move fast, you can't own every decision anymore. Your team needs to understand the business, get buy-in, align stakeholders, and know when and how to push back.
Forward-deployed engineering skills
It's what makes forward-deployed engineers so valuable. We build that skill across your whole team.
So what
"I talk to my CFO and COO completely differently now. I learned to get to the real problem underneath what people say."
Andrew Cotton, Head of Security, Compliance & IT, TextNow
"After the very first session, one of my people used what they learned on a client call that same afternoon."
Katee Carrasco, Director, Global Partnerships, MLSE
Build, don't hunt
Your engineers know your product, your customers and the problems they’re solving. But when they need buy-in, you’re still the one explaining why the work matters.
With practice, they can connect their recommendations to business priorities, make a clear ask and handle pushback themselves. And when they can explain the value they bring, your whole department gets more recognition for the work it does.
Case study
Sam, CTO of Jungle Scout, was boarding a flight for vacation when Slack started blowing up. There was an incident.
Before he could step in, one of his engineering managers took over. He addressed the execs' concerns directly and got things back on track without dragging Sam into the situation.
Sam put his phone away and said to himself, "they've got it."
Six weeks earlier, that manager had been practicing those exact skills on real business challenges in the program.
Try the 5-minute assessment yourself: one brief, one pitch, scored against the same rubric we use with participants. Then send it to your team if you want a benchmark. No call required.
