How much does the program cost?

$18,000 per cohort. Six participants, six weeks, which works out to $3,000 per person. It includes pre-program discovery and customization, six live 90-minute group sessions with personalized feedback, baseline and endline assessments on the TECH rubric, the TECH AI coach for practice between and after sessions, and sponsor check-ins three and six months after the program.

How is the program structured?

Six weeks, once a week, 90 minutes a session, six participants per cohort. We design the course around your business, everyone takes a baseline assessment, participants practice real pitches against real objections with live coaching, and the final session is a pitch to the program sponsor. We reassess at the end and check in three and six months later.

What is the TECH Model?

TECH stands for Target Audience, End Goal, Clarity, and How You Say It. It is a four-part model for getting work understood and acted on, before and during important conversations. Michaud Garneau built it, and it is the spine of the whole program.

Teams whose work depends on clients, executives or colleagues understanding its value and acting on it. This can include engineering, product, research, finance, partnerships, sales engineering and consulting teams.

Live cohort-based communication training for teams

The live TECH program

Change starts right away.

Six weekly 90-minute sessions built around your business, followed by six months of support. Participants bring the proposals, decisions and stakeholder conversations they need to move, practice them against real pushback, and get direct feedback on every rep.

90

minutes of live practice each week, for 6 weeks

6

participants per cohort

6

months of support, including sponsor check-ins at months three and six

"After the very first session, members of our team were immediately implementing the lessons and framework discussed."

Katee Carrasco, Director, Global Partnerships, MLSE

How it works

Real work.
Live practice.

01

Design

We learn what's happening in your business, who your team needs to influence and the pushback they're likely to face. Then we design the course and exercises around it.

02

Baseline

Before we start, all participants complete a baseline assessment against the TECH rubric.

03

Practice

Participants bring their proposals, client recommendations, executive updates and stakeholder conversations into the room. They practice pitches aimed at their stakeholders, handle real objections live and get expert coaching throughout.

04

Pitch

The final session puts it together with a pitch to the sponsor of the program.

Built for your business.

The program is built around your customers, stakeholders and the decisions your team actually needs to move.

Measurable and lasting.

Everyone is scored on the same TECH rubric at the start and the end, so you see exactly what changed. Between and after sessions, the TECH AI Coach keeps the practice going.

The six weeks

Learn one skill at a time. Then put it all together.

Week 1

Target Audience

Connect the pitch to what matters to the audience and the business.

Week 2

End Goal

Decide what you want and practice asking for it clearly.

Week 3

Clarity

Make complex work easy to follow and its impact obvious.

Week 4

How You Say It

Use pace, volume, tone and pauses so the important parts land.

Week 5

Draft and feedback on a real pitch

Apply the full model to a conversation already happening at work.

Week 6

Live pitch and pushback handling

Deliver the pitch, respond to objections and adapt in the moment.

What can change in six weeks.

"

Proposals now hit the points I care about, so we can get to decisions a lot more quickly.

Sam Johnson CTO, Jungle Scout

One participant changed how he brought proposals to Sam. Instead of walking through the technical detail, he sent a short document with exactly what Sam needed, and they spent the conversation on the implications.

Read the Jungle Scout case study →

The shared language keeps paying off.

Clearer communication creates value in two places.

Client work

More opportunities move forward.

Clients understand the value of the recommendation.
Strong ideas are less likely to be lost because they were explained poorly.
Teams spend less time revisiting work clients misunderstood.

Internal work

Decisions happen faster.

Teams spend less time reworking misunderstood ideas.
Leaders spend less time translating work for everyone else.
Good ideas reach the people who can act on them in language they value.

Better results get noticed.

Participants share the model, managers coach it, and TECH spreads naturally through the organization.

Who it's for

For teams doing good work that other people need to understand, support, or act on.

The program is a strong fit when:

Strong ideas stall because their importance is not clear.
Clients or executives must make decisions about complex work.
Leaders keep becoming the default translator in important conversations.
Managers need a concrete way to coach communication.

That can include engineering, product, research, finance, partnerships, sales engineering, consulting, or another team facing the same problem.

Investment

$18,000per cohort

Six participants · $3,000 per person

Participants keep using the rubric and TECH AI Coach after the intensive. Managers can use the same rubric to reinforce the behaviors and track continued progress through the six-month engagement.

All figures in USD.

Includes

Pre-program discovery and customization
Six live 90-minute group sessions with personalized feedback, the last a pitch to the program sponsor
Baseline and endline assessments on the TECH measurement rubric
The TECH AI Coach for practice between and after sessions
Sponsor check-ins three and six months after the program

Bring TECH to your team.

Get the reps, rubric and model your team keeps using long after the program ends.

Book a call Try a pitch